The Lungs of the Earth

Own a living share of the planet.

Forests are the lungs of the earth. AirShares makes protecting them something anyone can own. For a dollar, you hold a real, living piece of a wild place, you see it on a map, and you watch it stand forever because of you. Not a donation you forget. Not an invisible carbon credit. A living share of the planet, for millions of people and the world's companies alike.

$1 = one share
A square foot of living forest, and the column of air above it. Yours, forever.
Forever
Every share is protected permanently, satellite-verified, on a public ledger.
$1 a day = 365 sq ft a year
Nearly a two-car garage of standing forest, holding the exhaust of a coast-to-coast road trip. Yours, every year.
Start your day with a cup of coffee and a dollar to the lungs of the earth. Coffee is one way in. The planet is the point.
Atmospheric Protection Protocol · Concept Prototype
The Model

A for-profit company that does real good.

We sell an outcome at a price, and we prove it in public.

01

Buy a square foot

One dollar. One square foot. The Amazon, Nepal, or Patagonia: you choose.

02

Protect the air column

From the forest floor to the top of the canopy. You buy the footprint. You protect the volume.

03

Verified forever

Titled land, satellite monitoring, a public ledger. A column that stands, measured and shown.

Your dollar
$1 = 1 sq ft
One to one. Simple.
Where your dollar goes
Protection & stewardship, forever
Platform & growth
Half the land, forever. Half the platform that protects more. Published and audited.
A named place Satellite-verified Permanent Published split
The flywheel

Coffee is how the forest pays for itself.

One coffee, one dollar, one square foot. Everest Coffee first. Any roaster can join.

At scale

Corporations adopt air, not offsets.

A named landscape. A living map. Protection their customers can see.

The Venture

We own the land. Members fund the next acre.

Asset-backed. We buy real land first; the world funds the next tract, one square foot at a time.

01

Buy the land first

100,000 acres across Brazil, Nepal, and Patagonia. A hard asset, not a promise.

02

The world protects it

One dollar per square foot recoups our capital and endows stewardship forever.

03

Capital buys the next

Recovered capital rolls into the next tract. A land machine that compounds.

↻  Each turn protects more land, recycles more capital, and widens the moat.
Secured first
100,000 acres
Real. Titled. Permanent.
The model
Asset-backed
Land under a consumer flywheel.
The market
$16B
Voluntary nature market by 2035.
The tax advantage

The land protects your income, too.

Acquisition, permanent protection, and stewardship generate substantial deductions, on top of the land itself appreciating.

How it earns

Six ways the same machine makes money

AirShares$1 = 1 sq ft
Coffeethe daily on-ramp
Corporate adoptionbrands protect at scale
Perks networkbrands pay to reach members
Land appreciationthe asset grows
Tax efficiencydeductions shelter income
Brazilian Amazon · 25,000 acres

The forest, rendered as air

Each glowing column is a parcel of protected air. Height is canopy height. Gold columns are old-growth: taller canopy, more living air per square foot.

Living forest Old-growth · premium air
Protected · Live

0

square feet under permanent protection, and rising with every share bought worldwide.

Parcel
The Land of the Lungs

Real land, secured first. This is where we begin.

AirShares buys and protects the land before a single share is sold. These are the first holdings we are securing across the world's great lungs. Tap one to see it rise in the field above.

27.9°N 85.1°E · NUWAKOT
Securing now
Nuwakot, Nepal
50,000 acres
Himalayan watershed above the coffee lands, in the shadow of the Khumbu.
9.2°S 63.5°W · RONDÔNIA
Securing now
Brazilian Amazon
25,000 acres
Degraded Amazon pasture coming back as standing rainforest.
49.3°S 72.9°W · SANTA CRUZ
Securing now
Patagonia, Argentina
25,000 acres
Vast Patagonian steppe, forest, and glacial lakes.
100,000 acres across three continents to start, bought and protected first, with more to follow as members fund the next.
Your Air · You Are the Hero

You protect the planet. Here is everything you get back.

This is not a donation you make and forget. It is a living asset you own, a status you wear, a place that is yours, and real rewards from the brands you love. The forest stands because of you, and you are the hero of the story.

A
AllegraGuardian of the Khumbu Corridor
🔥 41-week streak
Your protected air
0 sq ft
0
cubic feet of living air
0
days of your own breathing
0
sectors you protect
Your column field · 14 parcels · Gaurishankar & Khumbu sectors
Next milestone · The Acre Club1,247 / 43,560 sq ft
Verified Badge

Guardian of the Khumbu

Share-ready for your profile. 1,247 sq ft protected, satellite-verified, permanent.

Dispatches from your air
A red panda crossed Camera 7 in your sector.
Ranger patrol logged 11 km along your corridor boundary.
Your air column grew. Monsoon canopy rose 1.2 m this season.
A gift of 50 sq ft arrived from Dirk C.

Status & identity

Guardian standing and a verified badge you can wear on any profile. Proof you protect the planet.

Real perks & rewards

Trade your standing for discounts, products, and experiences from a network of partner brands.

First access

Early access to limited drops, rare coffee, signed art, and seats on the expeditions.

A place that is yours

Your own protected corridor on the map, with dispatches from the rangers and cameras on the ground.

Earn as you live

Every purchase adds square feet to your account.

You don't just buy AirShares. You earn them. Every bag of Everest Coffee drops 1 sq ft straight into your account, automatically. As more brands join the network, your everyday spending grows your forest, like points for the planet. This is the reason it becomes a habit, not a one-time good deed.

Everest Coffee+1 sq ft per bag
Earning now
Partner brandsearn sq ft on every purchase
Coming
The AirShares cardearn sq ft on everything you spend
Coming
Your Perks · Powered by your standing

Trade your AirShares standing for real-world rewards.

The forest you protect stays protected forever. Your standing, how much you protect and how long, unlocks perks from a growing network of partner brands. Protect the planet, and the planet's best brands reward you for it.

Everest Coffee
20% off every bag, the rarest coffee on earth.
Redeem
Fine-art prints
Member pricing on signed limited-edition prints.
Redeem
Kenya 2027
Priority access to a seat on the expedition.
Redeem
Mountain outfitter
15% off gear for your next ascent.
Redeem
Wellness & retreats
Member rates at partner wellness stays.
Redeem
Travel & stays
Perks at eco-lodges near the lands you protect.
Redeem
Partner brands shown are illustrative. Protection is permanent, always. Perks are powered by your standing and reward points, never by un-protecting land.
For companies, the hero too

Give your customers a planet to protect, and a reason to choose you.

Companies adopt AirShares and hand them to their own customers as rewards. Every purchase protects a named place people can see. You get the story, the verified impact for your reporting, and a loyalty hook no carbon offset can match. Your brand, written on the lungs of the earth.

The App · Consumer Experience

See it the way people will. One simple app. A forest that grows in your hand.

This is how anyone gets involved, in under a minute. Choose an amount. Watch your column of living air rise in 3D. Track it, grow it, and get rewarded for protecting more. Tap through the screens, on the phone or with the buttons.

9:415G   100%
AirShares

Protect the lungs of the earth.

Buy a square foot of forest. Protect the column of living air above it. Watch it stand forever.

Choose your impact
You protect
1 sq ft
60 ft³ air4 hrs breathing
Over half of every dollar funds permanent protection.
Your forest of air
1,247 sq ft
+12 today
1 sq ft of forestold-growth · more air
Every glowing column is one square foot of forest you protect, forever. This is what you own.
The coffee connection

Your forest grows coffee.

The land you protect is where the rarest coffee on earth is grown. Protect it, and the people who live there earn, stay, and protect it too.

You protect the forestYour AirShares fund permanent protection
Coffee grows thereRare high-altitude harvest, only from these slopes
Communities earn and stayCommerce keeps people on the land
They protect more forestLivelihood is what keeps it standing
↻ and the cycle grows with every bag
Every bag gives 1 sq ft, added straight to your account
Protect more places, unlock more coffee. A win-win.
1,247 sq ft protected
≈ 74,800 ft³ living air · ≈ 190 days of your breathing
Growth · last 12 months+318%
Next milestone · The Acre Club1,247 / 43,560
A red panda crossed Camera 7 in your sector
04:12 · Gaurishankar edge · a dispatch from the air you protect
🔥 41week streak
76%
Badges earned
🌱
🌲
🎁
🦉
🔥
🏔️
🌍
🏆
This week's challenge
Protect 100 sq ft64 / 100
Leaderboard · your circle
1Dirk C.4,120 sq ft
2Sarah M.2,890 sq ft
3You1,247 sq ft
4Amory L.980 sq ft
🎁  Invite a friend. You both get 25 sq ft free.
Screen 01 · Welcome

Get involved in under a minute.

No carbon math, no guilt, no jargon. One promise a person understands instantly: protect a real piece of the living world, starting at a dollar.

  • A single, clear action on the first screen
  • Social proof: millions already protecting
  • The whole idea in one sentence
Screen 02 · Protect

Buy a square foot. Protect a column of air.

Pick an amount and watch the impact update live: square feet, cubic feet of living air, and days of your own breathing. Switch to a monthly Breathe plan to make it a habit.

  • Tap $1, $5, $25, $100 to see impact change
  • One-time or monthly, both one tap
  • Transactions batch through a wallet so fees never eat your dollar
Screen 03 · Your Forest

Your forest of air, rendered in 3D.

This is the heart of the product, and the reason it is not a charity. You own a living thing that grows in your hand. Teal columns are living forest, gold are old-growth, and the whole field breathes.

  • Real 3D columns, one per parcel you protect
  • Tap "Add a column" and watch it rise
  • A balance that goes up, like a portfolio you check
Screen 04 · Coffee

The win-win, on one screen.

Protect the land, and the same land grows the rarest coffee on earth. The commerce keeps communities on the land, and the communities keep the forest standing. Every new origin we protect is a new coffee we can sell, which funds even more protection.

  • Each bag gives 1 sq ft of its own origin
  • More protected places means more coffee volume and availability
  • The Everest Coffee flywheel and AirShares are the same machine
Screen 05 · Track

Watch it grow. Hear from the place.

Square feet, cubic feet of air, days of breathing, and a milestone you are climbing toward. Then a dispatch from the actual forest you protect: a camera-trap photo, a ranger note.

  • Live growth curve and the Acre Club milestone
  • Dispatches make the place feel alive
  • Feedback is what brings people back
Screen 06 · Rewards

Built to be a habit, not a donation.

Streaks, badges, weekly challenges, a leaderboard of your circle, and referrals that reward both sides. The mechanics that make Strava and Duolingo sticky, pointed at protecting the planet.

  • Streaks and daily goals build the habit
  • Badges and the Acre Club give a reason to grow
  • Referrals turn every protector into a recruiter
The Coffee Flywheel

Protect the mountain, and the mountain grows the coffee.

The land AirShares protects is exactly where the rarest coffee on earth grows. That is the engine, not a coincidence. Protect the forest, the people earn, the people protect the forest, and we get the coffee. Each turn of the wheel makes the next one bigger.

Everest Coffeethe flywheel
Protect the forestAirShares fund it
Coffee growsrare, high-altitude
Communities earnwork keeps them home
The forest standslivelihood protects it
Why coffee

The dollar rides on the daily habit.

Coffee is the one thing millions of people already buy every single day. AirShares ties the dollar to the cup: one coffee, one dollar, one square foot. Nothing new to remember. Your morning ritual now protects a forest.

Protect Grow Earn Protect

Everest Coffee is the founding partner: every bag gives one square foot of the forest it came from. And the door is open. Any coffee company on earth can plug its cups into the same protocol.

One coffee. One dollar. One square foot, forever.

The habit you already have is the easiest dollar you will ever give.
The Endowment

We don't spend the money. We endow it.

Like Alaska's oil fund and Norway's, half of every dollar is invested, not spent. Its return protects the forest forever, and the surplus grows it. Two assets, growing together: the land, and the fund that keeps it standing.

The Endowment6–8%a year · forever
01
50¢ of every dollarflows into the endowment
02
Invested, not spentthe principal compounds, forever
03
The return protectsrangers & satellites, about $4 an acre a year
04
The surplus growsbuys and protects more forest, every year
The perpetual loop

"Protected forever" becomes an income statement.

The yield alone pays for protection, about $4 an acre a year for rangers, camera traps, satellites, and community payments. The principal is never touched.

Everything the fund earns above the cost of protection buys and protects more land, compounding with every member who joins.

$1
One square foot
50¢
Builds the company
50¢
Into the endowment
6–8%
Invested, earns a return, forever
The return pays protection
Rangers, camera traps, satellites, communities. About $4 an acre a year, funded by yield alone.
The surplus grows the forest
Everything the endowment earns above the cost of protection buys and protects more land, compounding the impact every year.
The principal is never touched
It compounds. Protected forever stops being a promise and becomes an income statement.
Once the endowment is proven and profitable, we intend to share its returns with members through a properly registered vehicle, with published return history. A future chapter, done right, not a promise today.
Endowment corpus · Year 5
~$650M
at one million members, a permanent fund on the balance sheet
Standing forest · Year 5
6M acres
the size of Vermont, stewarded by yield alone
The precedent
Alaska & Norway
sovereign funds that never touch the principal
The Returns

What this becomes at scale.

The whole model is one person: a dollar a day, $365 a year, 365 square feet protected. Every scenario below is that person, multiplied.

Build your own scenario
One math, every metric: revenue = people × $365 + corporate · half to the land fund at ~$150 an acre · value at 5–10× revenue.
Revenue · Year 5
$150M
~400,000 people at a dollar a day, plus companies
Company valuation
$0.9–1.5B
at 5–10x revenue, the comps' range for consumer + B2B climate
Acres protected · per year
500,000
the mission scales with the revenue, dollar for dollar

The revenue build

Five streams, five years. Subscriptions and corporate carry it; coffee opens the door.

Acres protected each year

Revenue growth is acreage growth. The company getting bigger is the mission getting bigger.

Year-5 revenue by scenario

Base to category leader. The base case alone clears the bar for a venture outcome.

Illustrative model, not a forecast. Consumer-subscription and B2B climate companies trade at roughly 5–10x revenue; valuations shown apply that range to modeled Year-5 revenue. Acreage assumes roughly half of revenue funds protection and permanent stewardship.